Bright Bite

The preceding video is a viral ad my partner Brandan and I made for class. The idea came from a product my friends and I created for business management and marketing in high school. I wanted to be able to make some cheesy super hero related thing in the program. I have a strong affinity with hammy over-the-top media, since I grew up surrounded by it almost constantly, and still indulge in it to this day. Power Rangers and Hong Kong cinema were the main influences on this particular project, with the transformation, inconsistent placement and poor dubbing being the obvious give aways.

I had great fun shooting this project, since I’ve always wanted to do something this silly, so it will hold a special place in my heart. I had no particular problems with the creation of this project, and had a blast from start to finish. If I were to do this again, I would probably go even more over-the-top with the performances, but I still like how they came out.

My next video project I plan to take a bit more seriously, since I don’t want it to seem like I’m hiding behind a shield of anti-criticism with the “it’s meant to be bad” approach. Maybe I’ll go with a more punk influenced style in the next one.