Month: February 2014

Coava Coffee

Screen Shot 2014-02-20 at 1.09.50 PM

Coffee is an important part of many different people’s social lives. Coffee brings people together though interaction, making us all part of one larger community. The Coava commercial linked above is a perfect example of a narrative based advertisement.  The commercial follows the story of a coffee bean being ground into a the coffee that brings people together. The idea of community is reinforced by the intense close ups, and busy shots of people in groups.

The production values of the commercial are rather high, with a very clearly high quality camera, good camera angles, and fitting music. Everything works together to make the viewer feel as if they are truly part of the scene. As if they are part of the community.

The commercial uses the a comforting atmosphere to create a positive emotion of safety and unity within the viewer, which serves the ad thematically as well. The coffee is also shot in a way where it loos appetizing to even those who don’t drink coffee.

Overall the commercial is a very good example of emotion, production and story, which is a good feat for an advertisement. It feels much more than a soulless work designed to sell us their coffee.


Pure Forest Stealth


Cryptozoology is the study of hidden animals. It is a form of pseudoscience that involves the search of animals that may not even exist.  Cryptozoologists spend their lives searching for legends and myths. An average day in there life includes laying in a forest for hours on end and hoping that they find a legendary creature just mosey on by. The biggest of all of these creatures include Bigfoot, a big hairy man who wanders around the woods of the west coast and is the master of pure stealth. Today I am speaking with Brandan Loney, a young videographer with the hopes of finding the elusive Bigfoot.

Even though Bigfoot likely doesn’t exist, this doesn’t stop Brandan. Brandan is prepared to hunt along the west coast until he finds this sneaky bastard of an animal. The sheer dedication brings a tear to the eyes of a man with no eyes.

When I asked Brandan what attracted him to the idea of documenting cryptozoology, he told me it goes back to the sense of adventure he craves. Brandan is a natural Magellan, with a strong craving for exploration. Unfortunately he was born in the dreary wasteland that is the 90s, which results in the world already being charted. The only options left for Brandan are cryptozoology, and space. We don’t yet live in a time where space exploration is available to the public, so he has resorted to the search of hidden creatures.

Brandan apparently started becoming interested in finding Bigfoot around his late teens, after watching cryptozoology and ghost shows on television.  This caused him to become interested in the search for Bigfoot.

The mystery is the driving force of Brandan. The fact that it may not exist is what drives Brandan to prove to the world that he is true. It would also be rad to be the one who discovered the Bigfoot monster.

Brandan would be required to relocate to California, which has the most sightings of Bigfoot. The West coast has the most sighting of Bigfoot in total. The relocation could provide fruitful, if he spends enough time searching. Chances are that if he searched long enough he could be the first person to discover Bigfoot, and become a legendary cryptozoologist.

I asked Brandan if he would search for other hidden creatures, which he responded gleefully with his plans to search for “Nessie, jersey devil, Flordia swamp ape, chupacabra,” and so on. Brandan if successful could disprove many of skeptics and nay-sayers out there.

Brandan seems to have enough interest in cryptozoology that he will most likely make some kind of impact in the world of cryptozoology. With his dedication the chances are in his favour to leave a last impression of people even if he doesn’t find the missing link Bigfoot.